Juan Santos is the Senior Vice President of Brand Experience and Innovation at Tavistock Development Group, a real estate development company based in Orlando, Florida.
With more than 20 years of experience creating experiences, Juan has been involved in award-winning, transformational work. Some milestones include the first worldwide webcast for Earth Day, Coca-Cola’s loyalty program MyCokeRewards, Mattel’s shift from toys to play through the creation of BarbieGirls.com and the implementation of the largest autonomous public transit network in Lake Nona.
Areas of expertise: Storytelling, Storydoing, Experience Design, Smart and Responsive Cities, Design Thinking, Physical+Digital+Human, Loyalty+Rewards Programs, Brand Strategy and The metaverse / Virtual Worlds.
“Experience is what happens when people interact with design. Design is the intentional act of human creation.”
